My life and work experiences have taught me that there is no such thing as goodwill gestures.
This is a common phrase throughout most customer facing businesses but as I work in the pub industry I’ll be focusing on that as I write this but the principles can apply to any business.
I do not believe in goodwill gestures.
As far as I’m concerned and as my experience has taught me, there are only two real reasons for a goodwill gesture.